1. Your face is your brand.
We have lived in a world where people can easily find who you are and what you look like thanks to some amazing technology. By the way, shout out to the world wide web for letting me use a tiny space so that people can read my blog 🙂 Back in the old days, Facebook was huge when I was younger. I am not super old but knowing that I was there when Facebook was founded and getting popularity makes me feel like I am aging. Also, as we all know that there are so many social media platforms like Instagram, Pinterest, Linkedin, etc that we can’t even keep up with. Let me ask you something. Guess the first thing people see when they see you from those social media sites? Yes, correct. Your profile photo. Also, it is extremely easy and straightforward to set it up. However, there are some caveats when it comes to setting up your profile photo. One of my good friends, who is a nurse, sets his profile photo with his dog photo on all his social media. When I first looked at it, I thought he must be either so proud of his dog or have nothing to show or share about him. I know he loves his dog but I don’t think that is the first thing he wants other people to see and think of him.
Let’s say you are a small business owner. What do you want people to see from looking at your profile photo? I am sure you want them to know that you have a business and hope you can make some connections for that. -> Add a line to help people with their headshot photo and put a hyperlink in it. As a reader I was looking for a place that guides me to your expertise or how you might help me as someone trying to incorporate a head shot somewhere.
2. Multiple uses
Recently, I took headshot photos for faculty members at Colorado State University. They have used their headshots for their website, email profile, author’s photo, application, department introduction board, the list goes on and on. You can imagine, there are so many places where you can place your headshot in. A professional headshot can be used for your Apple or Google ID so when you call, text or email, people can easily remember you thanks to your photo. For the business side, you can use it for your business card, company website, social media, etc. If you have your own business and have employees working for you, having their professional headshot in your company’s about or profile page that introduces your team can make your company look consistent and reliable. However, there are different file requirements for web-use and print so make sure you would get different files for different uses. For instance, Linkedin doesn’t accept a profile photo larger in file size than 8MB (Pixel size is between 400 (w) x 400 (h) pixels and 7680 (w) x 4320 (h) pixels), so you don’t need a high resolution file for that. I know pixels, file size, blah, blah, those jargons give a headache. I will talk about that topic in another blog later.
3. A new chapter with an updated headshot
10 years ago, my friends and I decided to go to a bar on Halloween Day. We were all excited to spend Halloween day together for the first time in the US. At that time, the only ID I had was my passport. What happened was they turned me away because they said my passport picture was not mine. The photo had been taken 5 or 6 years ago, and I didn’t know what to say to my friends so we ended up having a not so fun party at home.
My wife and I, we recently started looking for a place to live. A good friend of ours introduced her real estate agent to us. When we met her, and she showed us her business booklet so that we could see photos of her team, I was shocked. The person I was looking at from the booklet didn’t look like the same person I was having a meeting with even though she mentioned several times that was her.
It is vital to keep things updated. People don’t want to look at photos of you from 10 years ago. They want to see who you are and what you look like with your current profile and photo. Let’s not leave a wrong impression that shows you don’t care about your updated profile, especially to those who are interested in hiring and having a business with you.